Our Leadership
Led by globally successful sales leaders, entrepreneurs and marketing directors, we possess an unparalleled track record in perfecting offers and scaling sales. For decades, we've rolled up our sleeves and built successful businesses from the ground up. You can count on us as an extension of your team, leveraging our skill sets to achieve your most ambitious goals.
Joe Guidi
Partner
Joe Guidi is a skilled business executive with a strong track record of creating innovative sales management methodologies that significantly reduced sales cycles compared to industry standards. His expertise in blending product development with effective sales strategies has consistently enhanced customer value and driven substantial business growth.
Before his notable achievements, Joe was instrumental in advancing the product and sales frameworks of various funded startups. As a consultant, he has effectively refined Go-to-Market strategies for multiple startups in New England, adeptly transforming business challenges into strategic opportunities.
Among his accomplishments, Joe led initiatives such as the establishment of a new business channel and the rapid development of onboarding programs that improved sales effectiveness. Joe’s career highlights his profound impact on business growth through strategic insight at the intersection of product and sales.
Rob Giles
Partner
Rob is a visionary leader in sales strategy and revenue operations. With over two decades of experience, he has demonstrated exceptional skill in driving growth and operational excellence across global markets, particularly during his transformative tenure at Gartner. Rob founded his first company in 2004 and within 18 months grew that business to over 155 associates while generating millions in revenue.
Rob brings a vast amount of experience, helping organizations of all sizes prepare to scale by striking the right balance of art and science in their sales process. He has helped multiple companies leverage cutting edge technology and data-driven processes to significantly enhance sales productivity and revenue outcomes.
Rob’s experience as both a senior sales and revenue operations leader make him passionate about working with executives to help them create a culture that values innovation, accountability, and continuous improvement.
Allison DeWitt
Director of Operations
Allison is a results-oriented operations leader with over 12 years of experience leading RevOps, Project Management, and Digital Marketing teams to success.
With cross-industry knowledge, specializing in brand awareness, Allison uses her diverse skills to help Whetstone Strategy soar. She's led small businesses to scale by optimizing processes and building team enablement resources, directed big budget creative for notable clients and founded a successful e-commerce business.
Throughout her career, she has provided strategic direction and execution for a wide range of notable clients, including Pepsi, Discord, Pfizer, political figures, and non-profit organizations.
Our execution specialists.
We generate leads, close deals, and provide staffing solutions to fuel your sales pipeline.
The creative edge.
We craft your brand strategy, design compelling visual collateral, and optimize your website and marketing materials.
We're your architects,
optimizing your product offering, sales operations, and go-to-market strategy.
Focused Analysis, Practical Solutions, Flawless Execution
Our team digs far deeper than traditional revenue operations companies. We go beyond surface-level tactics to truly understand your challenges and stick with you until the problems are solved.
Optimize Your Product-Market Fit
Empower Your Sales Team for Peak Performance
Generate High-Value Leads & Drive Conversion
Build a Strong Brand Identity and Compelling Marketing Assets
Why 3 Companies?
We've founded two sister companies, Optimum Conversion, and Live Edge Digital, to create a fully integrated revenue solution.
This collaboration ensures product value, sales strategy, and brand messaging work in unison. By working together seamlessly, we maximize your growth potential.
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Breaking Down Silos, Building Revenue Growth: Our Integrated Approach
Explosive growth isn't built on theory, it's forged in the fires of experience. At Whetstone Strategy, we're not just consultants; we're a team of battle-tested practitioners.
At Whetstone Strategy, we don't offer a one-size-fits-all approach. Instead, we bring together three specialized agencies, each laser-focused on a critical aspect of your revenue ecosystem.